At Okev, we understand that the success of a marketing campaign depends as much on creativity as on precise, efficient management. That's why we've developed and adopted high-performance digital tools to optimize every stage of campaign management, whether it's an activation involving a few influencers or a more complex strategy mobilizing dozens of content creators.

Find out how our internal tools and data-driven practices guarantee total transparency, maximum efficiency and measurable results for our customers.

1. Okev and its proprietary tools for optimal campaign management

Precise tracking and centralized management

At Okev, we've designed our own in-house tools dedicated to influencer campaign management. These solutions enable :

• Simplified management of content creators: from identifying profiles to coordinating collaborations.
• Total transparency: Our tools enable our customers to follow every step of the process, from briefing to validation of deliverables.
• Respect for deadlines and quality: Thanks to automated tracking systems, we ensure that each campaign is carried out to the expected standards.

Analytics for strategic decision-making

Our tools offer complete visibility of campaign performance:

• Engagement analysis (likes, comments, shares).
• Precise ROI based on set objectives (clicks, conversions, visibility).
• Breakdown performance by designer to identify best practices.

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2. Data as a strategic lever

Advanced audience analysis for tailored campaigns

We work with enriched data to ensure that each influencer collaboration is relevant. For example, we analyze similarities between audience profiles.

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Why is this important?

• Two influencers, each with 500,000 followers, may appear equivalent on the surface. But if a large proportion of their followers are the same, their overall impact will be limited.
• Conversely, two profiles with distinct audiences can reach complementary communities and significantly extend the campaign's reach.

Our audience similarity tool detects these overlaps to optimize creator selection and maximize unique reach.

Data granularity at city and country level

Our tools also offer a detailed view of demographic data:

• Subscribers by city, country and region.
• Analysis of age, gender and interest segments to align the campaign with the ideal target.

This precision makes it possible to localize campaigns to reach the audiences that matter most to our customers.

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3. Total transparency for a premium customer experience

One of the pillars of our method is to guarantee total transparency at every stage of the campaign. This includes :

Real-time reporting

Our customers have access to customized dashboards, enabling them to track :

• Campaign performance live.
• Detailed results for each creator (engagements, reach, clicks).
• Validated deliverables and remaining milestones before the end of the campaign.

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Flawless logistics management

Whether the campaign involves one or more influencers, our tools are designed to :

• Manage gifting quickly and efficiently.
• Plan publications to meet deadlines.
• Coordinate the presence of influencers at events or physical activations.

Result: Smooth execution, with no delays or surprises, guaranteeing customer and influencer satisfaction.

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4. Complementary tools to enhance our campaigns

In addition to our in-house solutions, we rely on external tools to refine our analyses and manage campaigns with even greater precision:

For social network management

• Hootsuite: plan and manage publications across multiple platforms.
• Buffer: Ideal for scheduling visual content and analyzing engagement.

For performance analysis

• Google Analytics: Measure conversions and traffic generated by influencers.
• Sprout Social: Detailed reports on interactions and subscriber growth.

For content creation

• Canva: Quickly create engaging visuals.
• CapCut: Powerful tool for editing short videos suitable for social networks.

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5. A clear objective: to deliver a flawless experience

At Okev, we have one mission: to ensure that every campaign exceeds expectations. Our tools and resources allow us to meet the specific challenges of each project, while offering :

• Smooth, centralized management.
• Analytical precision for data-driven decisions.
• Total transparency to strengthen trust with our customers.

Whether you're launching a one-off campaign or planning a long-term strategy, we do our utmost to meet deadlines, maintain quality, and deliver a premium experience to all our customers.

Choose Okev for your influencer campaigns

With our innovative tools, data expertise and transparency-focused approach, Okev guarantees high-impact, perfectly orchestrated campaigns.

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Ready to simplify the management of your campaigns while maximizing their impact? Contact us today to find out more!