Meeting the demand for influencer marketing with OKEV Talent USA

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Influencer marketing has become an essential component of global corporate marketing strategies, particularly in the United States, which is one of the three dominant regions for influencer marketing, followed by South Asia and Europe. Companies of all sizes and in all fields have turned to social media influencers to promote their products and services, with demand for influencer marketing exploding in recent years since its purported origin in 2016.

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Influencer marketing is a form of marketing in which brands collaborate with people who have a large number of followers on social media or other platforms. It has grown considerably in recent years, with the market size increasing from $1.7 billion in 2016 to $16.4 billion in 2022 and expected to reach 84.89 billion by 2028. The growth of influencer marketing is being driven by a number of factors, including the increasing use of social media, the growing use of mobile devices and the growing importance of content marketing. Influencer marketing is expected to continue to evolve in the future, with brands and influencers finding new ways to connect with their audiences, potentially using new technologies such as virtual and augmented reality.

To meet growing demand and needs, London-based marketing and communications agency OKEV Group has formed a new division called OKEV Talent in 2020, with a new headquarters in Paris. OKEV Talent is OKEV Group's in-house influencer department, which works exclusively with influencers and has a dedicated team of industry experts. Since its creation, OKEV Talent has grown rapidly to include over 40 hand-picked exclusive in-house influencers with diverse and international profiles, and a strong network of influencers from around the world.

In response to its achievements and demands, OKEV Talent, in the near future, is looking to extend its reach even further by opening OKEV Talent USA. This expansion will enable the OKEV Group to tap into the growing demand for influencer marketing in the United States and solidify its presence in the market.

The importance of influencer marketing in the United States cannot be overstated. Influencers have a strong presence on social media and can effectively promote products and services to their followers. This is particularly advantageous for companies trying to reach younger consumers, who tend to be more active on platforms such as Instagram and TikTok.

In addition to its effectiveness, influencer marketing is not only fruitful, but also a cost-effective alternative for organizations of all sizes. This is particularly true for small businesses, which may lack the resources to invest in more traditional types of advertising such as television or print.

OKEV Talent's expansion into the USA will not only help the organization meet the industry's strong demand for influencer marketing, but will also give the OKEV Group the opportunity to take its clients to the global market. OKEV Talent USA, with its qualified staff and exclusive pool of influencers, will be well equipped to help companies effectively promote their products and services to the right audience, both nationally and internationally.

The OKEV Group, in addition to OKEV Talent, offers a variety of digital services through its OKEV Group branch. These services include global digital strategy, content production, social media marketing (SMM), search engine marketing (SEM) and other related services. OKEV Group helps organizations develop and implement a comprehensive digital strategy, tailored to their specific needs and objectives.

Overall, OKEV Group is a full-service marketing and communications agency that is well equipped to meet the diverse demands of companies in both domestic and international markets. With the growth of OKEV Talent USA, the agency believes it will be able to meet the strong demand for influencer marketing in the United States and help its clients effectively promote their products and services to the right audience. The experience and resources OKEV Group brings to the table will be a useful tool for companies trying to harness the power of influencer marketing to connect and engage with customers.

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