OKEV Talent USA: The next step in the OKEV Group's global influence
January 23, 2023
Meeting the demand for influencer marketing with OKEV Talent USA
Influencer marketing has become a key component of global business marketing strategies, especially in the United States, which is one of the three dominant regions for influencer marketing, followed by South Asia and Europe. Companies of all sizes and fields have turned to social media influencers to promote their products and services, as the demand for influencer marketing has exploded in recent years since its purported origin in 2016.
Influencer marketing is a form of marketing in which brands collaborate with people who have a large following on social media or other platforms. It has grown significantly in recent years, with the market size increasing from $1.7 billion in 2016 to $16.4 billion in 2022 and expected to reach 84.89 billion by 2028. The growth of influencer marketing is being driven by a number of factors, including the increasing use of social media, the rise of mobile device usage and the growing importance of content marketing. Influencer marketing is expected to continue to evolve in the future, with brands and influencers finding new ways to connect with their audience, potentially using new technologies such as virtual and augmented reality.
To meet the growing demand and need, London-based marketing and communications agency, OKEV Group has formed a new division called OKEV Talent in 2020, with a new headquarters in Paris. OKEV Talent is OKEV Group's in-house influencer department that works only with influencers and has a dedicated team of industry experts. Since its inception, OKEV Talent has grown rapidly to include over 40 hand-picked exclusive in-house influencers with diverse and international profiles and a strong network of influencers from around the world.
In response to its achievements and demands, OKEV Talent, in the near future, is looking to further expand its reach by opening OKEV Talent USA. This expansion will allow the OKEV Group to tap into the growing demand for influencer marketing in the United States and solidify its presence in the market.
The importance of influencer marketing in the United States cannot be overstated. Influencers have a strong presence on social media and can effectively promote products and services to their followers. This is especially beneficial for companies trying to reach younger consumers, who are typically more active on platforms like Instagram and TikTok.
In addition to its effectiveness, influencer marketing is not only successful, but it is also a cost-effective alternative for organizations of all sizes. This is especially true for small businesses that may lack the resources to invest in more traditional types of advertising such as television or print.
OKEV Talent's expansion into the United States will not only help the organization meet the industry's high demand for influencer marketing, but will also give the OKEV Group the opportunity to take its clients to the global market. OKEV Talent USA, with its skilled staff and exclusive pool of influencers, will be well equipped to help companies effectively promote their products and services to the right audience, both domestically and internationally.
OKEV Group, in addition to OKEV Talent, offers a variety of digital services through its OKEV Group arm. These services include overall digital strategy, content production, social media marketing (SMM), search engine marketing (SEM) and other related services. OKEV Group helps organizations develop and implement a comprehensive digital strategy tailored to their specific needs and goals.
Overall, OKEV Group is a full-service marketing and communications agency that is well-equipped to meet the diverse demands of businesses in domestic and international markets. With the growth of OKEV Talent USA, the agency believes it will be able to meet the high demand for influencer marketing in the United States and help its clients effectively promote their products and services to the right audience. The experience and resources OKEV Group brings will be a useful tool for companies trying to leverage the power of influencer marketing to connect and engage with customers.