Aritzia

Arctic by Aritzia

About the Super Puff

Aritzia approached us to design a digital campaign promoting their winter down jacket. Designed to provide warmth down to -30°C / -22° F, the Super Puff will keep you warm. The down jacket is filled with 100% responsibly sourced goose down, which provides lightweight, ultra-warm insulation. The styling, make-up and location of the shoot reinforce the authenticity and ultra modern style of the down jacket. Super warm. Super cool. Super tech.

Art direction, graphic design and production of the videos and images for the two different campaigns.
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The Shiny goose-down Super Puff is the coolest, softest and most comfortable bubble jacket you will ever find. Not only will it make you feel super cool, super fresh, it's designed to keep you super warm all winter long. Some call it "the greatest jacket on the planet". Our mission was to prove it.

Casting : Okev France
Model : Zoë Foster

What if we developed your brand together?

We would be delighted to meet you. By combining accuracy and creativity, we will enable you to exist
and to communicate with coherence, originality and efficiency.
Together, we will create strong and meaningful visual solutions that reflect your image.

We would be delighted to meet you. By combining accuracy and creativity, we will enable you to exist and communicate with coherence, originality and efficiency.
Together, we will create strong and meaningful visual solutions that reflect your image.

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