Aritzia

Arctic by Aritzia

About the Super Puff

Aritzia approached us to design a digital campaign promoting their winter down jacket. Designed to provide warmth down to -30°C / -22° F, the Super Puff will keep you toasty warm. The down jacket is filled with 100% responsibly sourced goose down, providing lightweight, ultra-warm insulation. The styling, make-up and location of the shoot reinforce the down jacket's authenticity and ultra-modern style. Super warm. Super cool. Super tech.

Art direction, graphic design and production of videos and images for the two different campaigns.
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The Shiny goose-down Super Puff is the coolest, softest, most comfortable bubble jacket you'll ever find. Not only will it make you feel super cool, super fresh, it's designed to keep you super warm all winter long. Some call it "the greatest jacket on the planet". Our mission was to prove it.

Casting : Okev France
Model : Zoë Foster

How about developing your brand together?

We look forward to meeting you. By reconciling accuracy and creativity, we'll enable you to exist
and communicate with coherence, originality and efficiency.
Together, we'll create strong, meaningful visual solutions that reflect your image.

We look forward to meeting you. By reconciling accuracy and creativity, we'll enable you to exist and communicate with coherence, originality and efficiency.
Together, we'll create strong, meaningful visual solutions that reflect your image.

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