PULL&BEAR
Pull&Bear is causing a stir on TikTok with its new collection.
PULL&BEAR
Pull&Bear is a young, urban fashion brand known for its casual, on-trend clothing for men and women. Their style is inspired by the latest urban fashion trends, with a wide range of garments, jeans, shoes and accessories for a casual and trendy look. As part of the launch of their new collection in Spain, we set up a campaign on TikTok to introduce the content in an authentic and aesthetic way. The aim was to create an evening with friends, all dressed in the brand's clothes, to generate engagement and interest among TikTok users. To achieve this, we organized an evening with a group of local influencers, chosen for their alignment with Pull&Bear's aesthetic and their popularity on TikTok. Influencers were invited to wear outfits from the brand's new collection and participate in a variety of fun and authentic activities during the evening, all the while creating engaging TikTok content. The TikTok videos created during the evening showcased the brand's clothing in a fun and authentic way, highlighting outfits from the new collection in real-life scenes among friends. The videos were accompanied by trendy music and visual effects to make the content more attractive and engaging for TikTok users.
The TikTok campaign was promoted by participating influencers on their TikTok accounts, as well as on other social networks, to maximize the campaign's visibility and impact. Relevant hashtags linked to the new Pull&Bear collection and aesthetic were used to facilitate discovery of the content by other TikTok users interested in young, urban fashion. This TikTok campaign introduced the new Pull&Bear collection in an authentic and aesthetic way, creating attractive and engaging content on TikTok. It generated engagement in the form of likes, comments and shares, helping to promote the new collection to the brand's target audience in Spain. She also strengthened Pull&Bear's presence on TikTok as a young, urban fashion brand, interacting with the TikTok community and creating authentic content that resonates with the platform's users.
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Together, we'll create strong, meaningful visual solutions that reflect your image.
We look forward to meeting you. By reconciling accuracy and creativity, we'll enable you to exist and communicate with coherence, originality and efficiency.
Together, we'll create strong, meaningful visual solutions that reflect your image.
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