Adidas
Celebrate the euphoria of running & the pleasure of freedom!
UB22 perfect running shoe to enjoy
We were approached by Adidas to create an advertising campaign with Loriane Cateloyrose, professional dancer and talent from Okev Influence. The Adidas UB22 sneaker is the perfect running shoe to enjoy your everyday running! This shoe has been designed for women, by women, with specific technical advantages. Our campaign focuses on the ub22 ftw model, but also on the energy, dynamism and passion of the sport. Capturing the raw feelings that sport creates in us, the adrenalin and excitement as much as the fatigue and effort. The visual and semantic key is authenticity. With this campaign, we unveil well-being and sport as an ongoing quest for pleasure. It's about listening to your body and yourself, and doing the right exercises for who you are. The idea behind this campaign?
The film and photographs highlight Adidas' vision and mission to support the world through sport and quality products. Here, the campaign is about supporting women, and with this sneaker creation specially designed for the female body type, Adidas is committed to supporting women. It's a tribute to sport, to the euphoria it provokes and the search for pleasure, freedom and movement.
How about developing your brand together?
We look forward to meeting you. By reconciling accuracy and creativity, we'll enable you to exist
and communicate with coherence, originality and efficiency.
Together, we'll create strong, meaningful visual solutions that reflect your image.
We look forward to meeting you. By reconciling accuracy and creativity, we'll enable you to exist and communicate with coherence, originality and efficiency.
Together, we'll create strong, meaningful visual solutions that reflect your image.
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