Adidas
Celebrate the euphoria of running & the pleasure of freedom!
UB22 perfect running shoe to enjoy
We were approached by Adidas to create an advertising campaign with Loriane Cateloyrose, professional dancer and talent from Okev Influence. The Adidas UB22 trainer is the perfect running shoe to enjoy your daily running! This shoe was designed for women, by women, with specific technical advantages. Our campaign focuses on the ub22 ftw model, but also on the energy, the drive, the passion of the sport. Capturing the raw feelings that sport creates in us, the adrenaline and excitement as much as the fatigue and effort. The visual and semantic key is authenticity. With this campaign, we reveal wellness and sport as a continuous quest for pleasure. Listening to your body and yourself to do the right exercises for who you are. The idea behind this campaign?
The film and photographs highlight Adidas' vision and mission to support the world through sport and their quality products. Here, this campaign is about supporting women, with this sneaker design specifically designed for the female body type, Adidas is committed to supporting women. It's a tribute to sport, to the euphoria it provokes and the search for fun, freedom and movement.
What if we developed your brand together?
We would be delighted to meet you. By combining accuracy and creativity, we will enable you to exist
and to communicate with coherence, originality and efficiency.
Together, we will create strong and meaningful visual solutions that reflect your image.
We would be delighted to meet you. By combining accuracy and creativity, we will enable you to exist and communicate with coherence, originality and efficiency.
Together, we will create strong and meaningful visual solutions that reflect your image.
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