Get creative with Reels to strengthen your brand image

February 6, 2023


It's rare to meet someone in 2023 who owns a smartphone but hasn't heard of Reels. Despite its widespread popularity, many brands have yet to fully exploit its branding and marketing potential. This blog post will explain what Reels are and how brands can improve their image by creating strategic and engaging content. Instagram's Reels feature allows users to create and share short videos with their followers. It provides a unique opportunity for brands to showcase their products, tell compelling stories, and interact directly with their customers in fun and creative ways.

Latest statistics from Reels

Understanding Reels

Types of Reels

Reels come in many different forms, and businesses can use them to their advantage by creating unique content that speaks directly to their target audience. For example, a fashion retailer might create a series of short clips showcasing new products or showing how customers wear the items they've purchased. A restaurant could share videos highlighting special dishes or daily specials, as well as behind-the-scenes moments in the kitchen. A beauty brand might focus on tutorials and tips on how to use their products. In any case, companies should keep in mind what resonates most with their followers when creating this type of content, so that it best resonates with viewers.

Create attractive Reels

When it comes to creating successful and engaging reels, it is important for brands to have a clear strategy in place. Before beginning video reel production, companies should identify their goals and target audience in order to create content specifically designed to reach the right people. This can include defining the message or story they want to tell, as well as researching relevant topics or trends that are popular with their followers.

Identifying the right content for Reels

The key to creating compelling reels is selecting the right content for each post. Brands should consider the view time of each reel before deciding what type of content is best - whether it's educational tutorials, humorous skits or behind-the-scenes footage of events and photo shoots - and make sure the visuals are clear and engaging enough to quickly grab attention. It's also important to keep up with trends by incorporating popular hashtags into posts whenever possible, while paying close attention to comments left by followers so that future videos reflect what resonates most strongly with them.

5 effective ways to market with Instagram Reels

Optimization of your Reels strategy

Once you've gathered the necessary data through tracking your Instagram reel posts, it's important to use this information to optimize your strategy moving forward. This may include making adjustments to creative elements such as visuals or audio that may need to be improved based on user feedback or identifying new ways to tell stories through video content based on trending topics popular among followers. It's also essential that companies carefully consider their target audience when deciding what types of content are best for their brand, so that each reel speaks directly to them and resonates strongly with viewers over time. With the right strategy in place, businesses can effectively maximize their potential reach while increasing customer engagement by using Instagram's Reel feature.

Measuring success

Measuring the success of the Reels

When creating Instagram reels, businesses need to track their success regularly to ensure they are meeting their desired goals. User engagement is a great metric to measure the success of your Reels, as it reflects followers' interest and investment in what you are sharing. To measure user engagement, simply keep an eye on "likes," comments and shares, as well as other metrics such as views, reach and clicks. Brands can also conduct brand sentiment analysis, which allows you to gauge how the public feels about your brand, services and products.

To analyze the sentiment of your community, you need monitoring tools. Performing sentiment analysis without using a tool is like looking for a needle in the grass. Not impossible, but extremely exhausting and time consuming. That's why using a brand sentiment analysis tool will save you a lot of trouble. Fortunately, there are many sentiment analysis tools that can help you learn a lot about the latest trends in your industry and niche, competitor analysis, and most importantly, people's reactions to your brand. In addition, tracking the trending hashtags related to specific topics or campaigns associated with each reel post provides valuable information about the type of content that is most effective in creating engaging reels for viewers.

Reel Marketing

Best Practices for Amplifying Reels

One of the best ways to amplify your Instagram reels is to partner with influencers who have a large and relevant target audience. Working with influencers can help increase engagement around your content and generate buzz for product launches or promotions. When choosing an influencer, it's crucial to align with one that is creatively and strategically aligned with your brand, with a following that matches your desired target audience. Clearly state the brand's requirements and desired goals, such as driving sales or increasing website traffic, so the influencer can create content specifically tailored to those goals. However, finding the right influencer can be a challenge, and that's where we can help. OKEV Group offers a pool of talented influencers tailored to various industries and brands, including influencers from specific regions with a specific audience. We help brands properly plan and execute a successful influencer strategy that can maximize ROI and achieve desired results. Paid advertising strategies, such as Instagram's Promote feature, can also boost organic Reel posts to reach a wider audience.


In conclusion, Instagram Reels offer businesses a great opportunity to engage with their target audience, build brand awareness and drive sales. By creating compelling content tailored to resonate with followers, optimizing posts for discovery and leveraging influencers where appropriate - brands can maximize the potential reach of their reels while increasing user engagement. Additionally, it's important for companies to regularly track the success of each post by analyzing metrics such as views and engagements to better understand what types of content work best with viewers. With these tips in mind, businesses can ensure that they are making the most of their Instagram reel strategy moving forward.