Interview with Noah Seror, Founder of OKEV Group: A Global Vision for Marketing and Communication

‍

Introduction
OKEV Group stands out as a modern, visionary communications agency, specializing in strategic brand support through a wide range of services. From advertising campaign management to content production, influencer marketing and image development, OKEV is a unique combination of complementary services.

‍

With a structured internal organization and specialized entities such as OKEV Talent, the group is positioned as a key player, offering its customers unrivalled flexibility and direct access to an international network of influencers and creators. To find out more about OKEV Group and its philosophy, we spoke to its founder, Noah Seror.

‍

Q: Noah, how would you describe OKEV Group and how it works?

Noah Seror: OKEV Group is first and foremost an ecosystem designed to meet the complex needs of today's brands. Our mission is to offer a 360° approach to communications and marketing, encompassing all aspects of their strategies.

‍

We analyze the specific issues and needs of each customer, whether they're launching a new campaign, developing their brand image, or improving their presence on social networks. We then design tailor-made campaigns, which may include events, influencer marketing, content production or social media.

‍

One of our strengths lies in our organization into internal labels, such as our talent division, which operates as a separate entity under the nameOKEV Talent. This label specializes in managing content creators and providing them with strategic support. This gives OKEV Group a genuine in-house force, with the flexibility to collaborate with external talent via our global network of influencers.

‍

Q: Could you describe the various OKEV Group divisions and their role in your campaigns?

Noah Seror: Of course. At OKEV Group, we've structured our business around several complementary, mutually supportive divisions:

1. Strategy and Creation Department :
   • This department is responsible for conceptualizing campaigns in line with customer objectives. The aim is to transform an idea into a clear, creative action plan.
2. Production and Events Division :
   • We organize tailor-made events for our customers, from product launches to conferences and experiential activations. Production takes care of all visual and audiovisual content, essential for amplifying the impact of campaigns.
3. Social Media Department :
   • Dedicated social media teams manage brands' online presence. This includes content creation, community management and performance analysis to optimize results.
4. OKEV Talent :
   • It's an autonomous entity, entirely dedicated to supporting content creators. We help them manage their careers, develop their brand image, and find the best opportunities for collaboration.

This integrated operation enables the OKEV Group to respond quickly and efficiently to any request, while maintaining a high level of quality and innovation.

‍

Q: OKEV Talent seems to be a key component of the Group. How does it work and what makes it different?

Noah Seror: OKEV Talent is one of the pillars of the OKEV Group. It's a talent agency specialized in influencer marketing. Our mission is to support content creators on their career paths, focusing on two main areas:

1. Career management: We help talented people structure their business, negotiate contracts and plan strategic collaborations.
2. Identity development: We work with designers on their brand image, storytelling and long-term strategy.

What sets us apart is our ability to offer dual-level solutions:

• Internal: We draw on our own network of talent to respond quickly to our customers' needs.
• External: Thanks to our global network, we have access to millions of influencers, enabling us to identify the most relevant profiles for specific campaigns, even if they are not part of OKEV Talent.

Q: What is OKEV Group's added value for its customers?

Noah Seror: Our added value lies in our integrated approach and flexibility. We are able to offer a global solution, covering all aspects of a communications strategy, while tailoring each project to meet our customers' unique objectives.

‍

In short, OKEV Group is :

‍

• A complete ecosystem: all services under one roof, from strategy to production.
• An international network: A global reach thanks to our presence in France, Italy, the UK and the USA.
• In-house expertise: Our labels like OKEV Talent enable us to remain agile and responsive.

Q: What are OKEV Group's upcoming projects?

Noah Seror: We have several exciting areas of development:

• Strengthening our international presence: We are exploring new markets to extend our reach, particularly in Asia and Latin America.
• Investing in technology: We develop tools to analyze campaign performance and offer our customers greater transparency.
• Expanding our offering: We plan to integrate more services, such as programmatic advertising and artificial intelligence, for even more personalized strategies.

‍

Conclusion
With its solid internal organization and clear vision, OKEV Group has established itself as a key player in the world of communications. Its ability to adapt to the needs of brands while offering innovative solutions makes OKEV a partner of choice to meet the challenges of modern marketing. Under the leadership of Noah Seror, the group continues to transform its customers' issues into opportunities for success.

‍