In a world where authenticity and emotion are at the heart of communication strategies, influencer events are proving to be essential tools for brands. Not only do they reinforce brand image, they also create a strong and sincere bond with creators.

With this in mind, Phi 1.618, a French luxury leather goods brand, entrusted OKEV with the organization of an exclusive event bringing together influential content creators. The objective? Highlight Phi 1.618's premium, authentic identity, while generating high-quality organic content.

Find out how we designed an immersive, impactful experience to boost our client's visibility and sustainably engage their community of influencers.

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A tailor-made event to promote the world of Phi 1.618

Immerse yourself in the world of luxury

For this exceptional evening, every detail was carefully thought out to reflect the timeless elegance of Phi 1.618. From the choice of a refined venue to the artistic staging of the products, we designed an immersive setting in keeping with the codes of luxury.

A sharp selection of content creators

We brought together carefully selected French influencers, whose values and aesthetic perfectly match the world of Phi 1.618. This strategic choice maximized the resonance of the content generated andensured qualitative distribution to targeted audiences.

‍Anengaging and memorable experience

To make this an unforgettable event, we devised a series ofimmersive activities enabling designers to live and tell the brand's story through their own content. Between personalized workshops, exclusive networking moments and sensory experiences, each guest was able to interact with the brand in a unique and spontaneous way.

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Why are influencer events essential for luxury brands?

🔹 Generate high value-added organic content

Rather than simple product placements, influencer events help stimulate authentic, natural content creation. Creators share their experiences in stories, posts or videos, bringing credible and engaging visibility to the brand.

🔹 Create a loyal community around the brand

Inviting influencers to an immersive event means offering them a powerful and memorable experience. This type of initiative builds loyalty among content creators, who naturally become long-term brand ambassadors.

🔹 Developing impactful communication strategies

A well-orchestrated event is more than just a party. At OKEV, we integrate this lever into a 360° communications strategy, exploiting the content generated for digital campaigns, press relations and brand content.

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Conclusion: Turning vision into success

The event organized for Phi 1.618 demonstrates once again that immersive experiences and well thought-out influencer strategies are powerful levers for engaging audiences and reinforcing the image of luxury brands.

Whether you're looking to increase your visibility, build influencer loyalty or develop strategic campaigns tailored to your positioning, OKEV can help you turn your challenges into opportunities.

Do you have a project in mind? Let's discuss the best solution for your brand and create unique experiences that leave a lasting impression.

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Contact us today to build your next customized communications and influence strategy.

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