Adidas

Find your way with the new Adidas yoga collection

Adidas Agravic Yoga

Adidas invited the OKEV Group to create a campaign for its new yoga collection in a beautiful outdoor setting. The content emphasized authenticity and the journey, highlighting raw emotions and the beauty of nature. The story focused on the mountain running course and finding one's way, encouraging fellow mountain runners to undertake their own journey.

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As the campaign content emphasized authenticity and the course, talent was needed who could align with the campaigns and be enthusiastic about running and showcasing nature in all its glory. Once the destination or top of the course was reached, the aim was to explore harmony with the earth and create a deeper connection with the natural elements through yoga in an outdoor environment while showcasing Adidas' brand new sustainable yoga collection. OKEV is proud to have played a role in the creation of Adidas' sustainable yoga collection and in showcasing its beauty in the great outdoors.

DA and storytelling: Okev 360

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How about developing your brand together?

We look forward to meeting you. By reconciling accuracy and creativity, we'll enable you to exist
and communicate with coherence, originality and efficiency.
Together, we'll create strong, meaningful visual solutions that reflect your image.

We look forward to meeting you. By reconciling accuracy and creativity, we'll enable you to exist and communicate with coherence, originality and efficiency.
Together, we'll create strong, meaningful visual solutions that reflect your image.

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