Adidas
Support women's comfort and performance with Adidas sports bras
Adidas Bra Revolution
Adidas, emphasizing the importance of proper support and comfort for women during their workouts, was looking to promote its new sports bra range to women. To help with this, Adidas approached OKEV where we helped Adidas identify and collaborate with the right influencers, and contributed to the production of promotional content, such as videos or photographs featuring the sports bras, to help highlight the products' features and benefits in a visually appealing and compelling way.
The campaign highlighted a variety of technological advances in bras, such as breathable bonding, ultra-elastic fabric and removable mid-breast pads, among others. However, the main focus of the campaign was not on the technical aspects of bras, but rather on how they make women feel while wearing them. The company wanted women to feel comfortable, at ease, relaxed and focused on their workouts while wearing these bras. By collaborating with Adidas and producing promotional content, we were able to help raise awareness of the new sports bras and the importance of support and comfort for women during workouts. We're committed to supporting women in reaching their full potential through products like these.
How about developing your brand together?
We look forward to meeting you. By reconciling accuracy and creativity, we'll enable you to exist
and communicate with coherence, originality and efficiency.
Together, we'll create strong, meaningful visual solutions that reflect your image.
We look forward to meeting you. By reconciling accuracy and creativity, we'll enable you to exist and communicate with coherence, originality and efficiency.
Together, we'll create strong, meaningful visual solutions that reflect your image.
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