Adidas
Support women's comfort and performance with Adidas sports bras
Adidas Bra Revolution
Adidas, emphasizing the importance of proper support and comfort for women during their workouts, was looking to promote their new line of sports bras to women. To help with this, Adidas approached OKEV where we helped Adidas identify and collaborate with the right influencers, and helped produce promotional content, such as videos or photographs highlighting the sports bras, to help showcase the products' features and benefits in a visually appealing and compelling way.
The campaign highlighted a variety of technological advances in bras, such as breathable bonding, ultra-elastic fabric and removable midriff pads, among others. However, the main focus of the campaign was not on the technical aspects of bras, but rather on how they make women feel while wearing them. The company wanted women to feel comfortable, at ease, relaxed and focused on their workouts while wearing these bras. By collaborating with Adidas and producing promotional content, we were able to help raise awareness of the new sports bras and the importance of support and comfort for women during workouts. We are committed to supporting women in reaching their full potential through products like these.
What if we developed your brand together?
We would be delighted to meet you. By combining accuracy and creativity, we will enable you to exist
and to communicate with coherence, originality and efficiency.
Together, we will create strong and meaningful visual solutions that reflect your image.
We would be delighted to meet you. By combining accuracy and creativity, we will enable you to exist and communicate with coherence, originality and efficiency.
Together, we will create strong and meaningful visual solutions that reflect your image.
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