Swatch
Moment of Clarity
Reset, go Clear!
For the beginning of 2022, Swatch is proposing that we leave the past behind and move forward. Our mission was to highlight this moment of clarity, with the spirit turned towards creativity, inventiveness and optimism. Our objective is to highlight the CLEAR collection with its surprising yet sober and pure design. For this campaign, we wanted to capture the essence of time by imagining a choreography linking the personality of Loriane Cateyl-Rose (talent and dancer from Okev France) to that of the brand's universe with harmony. Loriane's portrait expresses her interpretation of change, her creative way of clearing the air.
The film and photographs for social networks are characterised by a sensitive poetry and sincerity. The watch is revealed through an original choreography and a subtle shadow play, illustrating a new beginning, an opening to the new.
What if we developed your brand together?
We would be delighted to meet you. By combining accuracy and creativity, we will enable you to exist
and to communicate with coherence, originality and efficiency.
Together, we will create strong and meaningful visual solutions that reflect your image.
We would be delighted to meet you. By combining accuracy and creativity, we will enable you to exist and communicate with coherence, originality and efficiency.
Together, we will create strong and meaningful visual solutions that reflect your image.
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