Swatch
Moment of Clarity
Reset, go Clear!
For the start of 2022, Swatch invites you to wipe the slate clean and move forward. Our mission was to highlight this moment of clarity, with an eye to creativity, inventiveness and optimism. Our aim was to highlight the CLEAR collection, with its surprising yet sober and uncluttered design. For this campaign, we wanted to capture the essence of time by imagining a choreography linking the personality of Loriane Cateyl-Rose (talent and dancer from Okev France) to that of the brand universe with harmony. Loriane's portrait expresses her interpretation of change, her creative way of clearing the air.
The film and photographs for social networking are characterized by poetry and sensitive sincerity. The watch is unveiled through original choreography and subtle shadow play, illustrating a new beginning, an openness to new things.
How about developing your brand together?
We look forward to meeting you. By reconciling accuracy and creativity, we'll enable you to exist
and communicate with coherence, originality and efficiency.
Together, we'll create strong, meaningful visual solutions that reflect your image.
We look forward to meeting you. By reconciling accuracy and creativity, we'll enable you to exist and communicate with coherence, originality and efficiency.
Together, we'll create strong, meaningful visual solutions that reflect your image.
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