Lacoste

The L1212 Christmas

Feel the power of Lacoste

For Christmas, Lacoste contacted us to bring their iconic crocodile to life to promote the L1212 fragrance from their women's range. Our objective was to reveal and affirm femininity through activations with a dynamic, festive atmosphere. Working with Okev France, we selected a cast of 3 female influencers. Fundamentally different, they all share the same sparkling, elegant energy. Our campaign encourages them to reinvent the rules of the game and be free to move with confidence! The only obligation: to be you, just you.

Art direction for Lacoste's Christmas 2021 campaign, graphic concept, storytelling and production of campaign images and videos.
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We created 2 films bursting with vitality, evoking elegance and fluidity, as well as a series of photos - portraits of sparkling women. This social networking campaign is characterized by a singular lightness and a focus on the fragrance, its scent, its essence.

DA and storytelling: Okev 360
Casting : Okev France
Models : Loriane Cateloy-Rose - Claire Lafleur - Zoë Foster

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How about developing your brand together?

We look forward to meeting you. By reconciling accuracy and creativity, we'll enable you to exist
and communicate with coherence, originality and efficiency.
Together, we'll create strong, meaningful visual solutions that reflect your image.

We look forward to meeting you. By reconciling accuracy and creativity, we'll enable you to exist and communicate with coherence, originality and efficiency.
Together, we'll create strong, meaningful visual solutions that reflect your image.

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