Lacoste

The L1212 Christmas

Feel the power of Lacoste

For Christmas, Lacoste contacted us to bring their iconic crocodile to life to promote the L1212 fragrance from their women's range. The objective for us was to reveal and affirm femininity through activations with a dynamic and festive atmosphere. Working with Okev France, we selected a cast of 3 female influencers. Although they are fundamentally different, they share a common energy, sparkling and elegant. Our campaign encourages them to reinvent the rules of the game and be free to move with confidence! The only requirement is to be you, just you.

Art direction for the Lacoste Christmas 2021 campaign, graphic concept, storytelling and production of campaign images and videos.
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We created two films bursting with vitality, evoking elegance and fluidity, as well as a series of photos - portraits of sparkling women. This social media campaign is characterised by a singular lightness and a focus on the fragrance, its scent and its essence.

DA and storytelling: Okev 360
Casting : Okev France
Models : Loriane Cateloy-Rose - Claire Lafleur - Zoë Foster

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What if we developed your brand together?

We would be delighted to meet you. By combining accuracy and creativity, we will enable you to exist
and to communicate with coherence, originality and efficiency.
Together, we will create strong and meaningful visual solutions that reflect your image.

We would be delighted to meet you. By combining accuracy and creativity, we will enable you to exist and communicate with coherence, originality and efficiency.
Together, we will create strong and meaningful visual solutions that reflect your image.

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