The year 2024 marks a major shift in the marketing landscape, where brands must remain agile and adapt to new consumer expectations. Whether through the adoption of new technologies, more ethical strategies or community-based approaches, opportunities to stand out from the crowd abound.

Here are 5 must-have marketing trends to make your brand a key player this year.

1. Short video content remains king

Short videos, such as Instagram Reels, YouTube Shorts and TikTok videos, will continue to dominate in 2024. These fast, dynamic and visual formats have become the norm for capturing consumers' attention.

Why do short videos work so well?

• They generate higher engagement rates than other formats.
• Their rapid consumption fits in with the habits of modern audiences.

Tip: Focus on captivating videos that tell a story and evoke emotion in less than 30 seconds.

‍

‍

‍

2. Artificial intelligence, a strategic lever

AI is more than ever an invaluable ally for brands, helping to personalize campaigns and optimize processes. Tools such as ChatGPT, MidJourney and Jasper facilitate content creation and consumer behavior analysis.

Practical applications:

• Campaign personalization: Create ads tailored to the preferences of each audience segment.
• Trend prediction: Use AI to identify behaviors and anticipate consumer needs.

‍

Tip: Integrate AI tools into your strategy while retaining a human touch to ensure authenticity.

‍

‍

3. The rise of social commerce

Platforms like Instagram, TikTok and Pinterest are transforming social networks into veritable sales channels. In 2024, the shopping experience becomes even more seamless thanks to features like "product tags", integrated stores and direct links to payment pages.

Why adopt social commerce?

• 80% of consumers say they discovered a product on social networks before buying it.
• Influencer campaigns incorporating direct purchase options significantly increase conversions.

Tip: Make sure your shopping journey on social networks is fast, intuitive and frictionless.

‍

‍

4. More ethical and responsible communication

Today's consumers, especially younger ones, attach great importance to brand values. Adopting an ethical and sustainable approach is essential to win the loyalty of these audiences.

Examples of responsible actions:

• Encourage partnerships with influencers who share your values.
• Communicate your sustainability efforts (carbon footprint reduction, solidarity initiatives, etc.).

Tip: Be authentic and transparent. Consumers are quick to spot "greenwashing" practices.

‍

‍

5. The power of private groups on social networks

In 2024, private groups and exclusive channels are gaining in popularity. Platforms like Instagram (with its private channels and "Close Friends") or WhatsApp enable brands to create dedicated spaces to interact with their most loyal audiences.

Why bet on these private channels?

• They encourage a more intimate and authentic interaction with your community.
• Consumers who are members of exclusive groups feel valued and are more inclined to engage with the brand.

Examples of use:

1. Channels on Instagram: Use this feature to share exclusive content, limited offers or important announcements with your most engaged followers.
2. WhatsApp groups: Create communities around your products or services, where your customers can ask questions, give feedback or preview new products.
3. Close Friends" lists: Give your best customers special access to make them feel part of a privileged circle.

Tip: Keep these groups lively by offering exclusive content and encouraging participation.

‍

‍

How can Okev help you integrate these trends?

At Okev, we support you in adopting these trends with solutions tailored to your needs:

• Create short, punchy videos to boost your online presence.
• Set up social commerce campaigns to maximize your conversions on social networks.
• Manage and animate private groups to strengthen your links with your audiences.
• Ethical strategy consulting to align your marketing actions with consumer expectations.

‍

Ready to transform your marketing in 2024? Contact our experts at Okev today to take your campaigns to the next level!

‍