At OKEV, we've designed a unique support model that combines sector expertise, personalization and strategic follow-up. Each brand that places its trust in us benefits from a fluid, structured path, from initial sales contact through to strategy execution.

Today, we meet Marina Koroleva, Senior Consultant and Head of Customer Support at OKEV. She explains how this process works, and how each customer benefits from an in-depth strategy, with a dedicated consultant right from the start.

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Q: Hi Marina, can you introduce yourself?

Marina: Hello! I'm Marina Korvoleva, consultant manager at OKEV. My role is to manage all customer accounts and coordinate our team of consultants, who support each brand in the development and execution of their communications strategy.

At OKEV, we have a sector-based approach: each consultant is specialized in a specific category. Our consultants are experts in fashion, beauty, lifestyle, tech, luxury and many other fields. This specialization enables us to propose ultra-targeted strategies, adapted to the issues and trends specific to each sector.

My team and I work closely together to anticipate challenges, seize opportunities and ensure the long-term success of our customers' projects.

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Q: Marina, can you tell us what it's like to work with a customer at OKEV, right from the first contact?

Marina: Of course! When a customer approaches OKEV, our business developers (sales people and strategists) are the first to make contact. Their role is fundamental, as they will discuss with the customer to gain a detailed understanding of their needs, expectations, objectives and the issues specific to their market.

This in-depth analysis enables us to build a proposal that is totally adapted to your needs.

Here's how it works:

1. Discovery and scoping phase: Our business developers take the time to ask the right questions to identify the brand's ambitions, constraints and strategic challenges.
2. Building a customized offer: On the basis of this analysis, we determine the most appropriate services and strategies to meet the customer's needs. We submit a detailed proposal, including the project structure, the actions envisaged and their cost.
3. Validation and implementation: Once the proposal has been validated and the objectives defined, a consultant with expertise in the customer's sector is immediately assigned to the project.

💡 It's important to point out that even in this phase, the consultant is already involved in strategic thinking. It's not just a matter of transferring a file: the consultant already knows the customer, its positioning and its challenges, even before the operational start-up.

So, when the customer validates the collaboration, we already have a clear and precise vision of his expectations, and we can immediately enter the strategic phase.

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The consultant's key role: tailored, strategic support

Q: Once the consultant is on board, how do you go about implementing the strategy?

Marina: Once the collaboration is formalized, the consultant takes over, entering into a total immersion with the brand. His role is to create the strategy, while ensuring that it is perfectly aligned with the customer's objectives.

Here are the key stages of his work:

1. In-depth brand analysis: This involves delving into the customer's world, analyzing their previous actions, understanding their identity and positioning, and fine-tuning the strategy defined upstream.
2. Structuring the final strategy: Based on the analyses and discussions, he will propose a detailed action plan, tailored to the customer's specific needs.
3. Implementation and follow-up: The consultant manages the entire project with a dedicated team, guaranteeing smooth, optimized execution of the action plan.
4. Monitoring and adaptation: Real-time support, with regular updates, strategic adjustments and full transparency on results.

The consultant is a true strategic partner to the customer, much more than a simple project manager.

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Q: What is the added value of an OKEV consultant compared with conventional in-house management?

Marina: The main added value of an OKEV consultant lies in his or her sector specialization and 360° strategic approach. Unlike in-house management, where a single person may be limited in terms of resources and network, an OKEV consultant provides in-depth expertise and global support.

• In-depth sector knowledge: Our consultants are specialized by industry(fashion, luxury, tech, lifestyle...). They understand market dynamics and how to position a brand effectively tomaximize its impact.
• A powerful and exclusive network: Thanks to our ecosystem of strategic partners, influencers and media, we give our customers access to the best opportunities and collaborations.
• An agile, proactive approach: Our teams are constantly on the lookout for trends, and able to adjust strategy in real time as the market evolves.
• Ultra-personalized follow-up: Our customers benefit from structured support, with weekly meetings, daily follow-up and constant strategic updates.

💡 Calling on OKEV means benefiting from a dedicated expert who acts as a strategic extension of your team, guaranteeing an optimized approach and an expanded network to propel your brand.

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Q: What are the key elements of a successful collaboration between a consultant and a customer?

Marina: For a collaboration to be effective, there are three fundamental pillars:

1. Fluid, transparent communication: Customer and consultant must be in constant exchange, with clear, constructive feedback.
2. Strategic flexibility: Markets evolve rapidly, so you need to be able to adjust strategies to maximize results.
3. Rigorous monitoring: thanks to our methodology, we guarantee precise management with KPIs and performance measured in real time.

Our approach gives our customers total control over their strategy, while benefiting from OKEV's expertise and network.

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Tailor-made support for guaranteed success

💡 A t OKEV, we've designed a unique support model, enabling brands to have a dedicated consultant who becomes a true extension of their team.

From strategic conception to execution, we ensure that every customer benefits from optimal follow-up, with a clear vision and measurable results.

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Would you like to structure and optimize your communication strategy with an expert consultant? Contact us today to find out how OKEV can support your growth.